Intel Graphics Command Center

Background:
Intel Corporation aimed to enhance graphics UX experience through a new user interface, led by UX Designer John Gladding.

Objectives:

- Include all the features of the existing interface (Make it functional).

- Improve customer experience. (Make it usable).

- Improve Intel’s image to the customer (Make it sexy).

Approach:

- Lead a UX Design group to kick off research and design.

- Iterate through agile sprints and constant user testing.

- Measured results through quantitative and qualitative analysis.

Challenges:

- 8-month window from ideation to MVP of a very technical application.

- Existing brand considered “stale”, “corporate looking”.

- Customers confused by technical jargon and confusing settings.

Outcomes:

- 30% increase in customer satisfaction (and best in class).

- Increased customer engagement on social media by 400%.

- Now installed on 1 billion+ computers.

Lessons Learned:

- Engage with customers often and early.

- Frequent stakeholder engagement will keep you on track.

- Competition will always leave untapped opportunities.

Conclusion:

Intel Corporation successfully improved customer experience through iterative design. This paved the way for success in further graphics interfaces.

Recommendations:

- Design early and iteratively.

- Understand competition’s shortcomings.

- Engage with customers in an ongoing fashion.