IT Search Portal

Background:

Intel Corporation needed a new internal search portal to enhance the user experience for finding support for their IT products, emphasizing effective branding.

Objectives:

- Make it easy to find IT products at Intel through effective UX Design.

- Make common tasks easy for users to locate.

- Improve the overall user experience of search by implementing user research insights.

Approach:

- Design and test with employees using a one-day “donut testing approach” (donut for 5-minute feedback) to gather insights for graphic design improvements.

- Collaborate with product owners to ensure their pages are more search-friendly, leveraging best practices in UX UI.

- Utilize focus groups, surveys, iterative design, and A/B testing to refine the search experience.

Challenges:

- Existing searches yielded poor results, often stemming from poorly designed product pages, highlighting the need for better UX Design.

- Users lacked trust in search results due to past negative experiences and high expectations set by